![]() ![]() How happy would M&M’s be if four other cars showed up with competing candy companies?ĥ. Important that your product category is somewhat unique in the series. When Budweiser takes a couple of dozen top executives from Kroger to the Daytona 500, you can bet Bud will be the featured display at all their stores for a long time.)Ĥ. Hospitality tents, free tickets and driver appearances for your big customers at the races… (This is often the most important factor for a sponsor. A great driver to appear in promos and be an excellent representative for your product.ģ. Minutes your car is on the screen with your name or logo legible and easily recognizable.Ģ. Here’s my take on racecar sponsorship and what makes a company spend millions of dollars …ġ. Three questions: Can Furniture Row find a replacement, or will team owner Barney Visser have to put his company on the hood again? Does this end the speculation Furniture Row could re-expand to a second car next season? What does it mean for NASCAR when a company stops spending its money altogether instead of just staying involved at a reduced commitment level? Categories News Analysis Tags 5-hour energy, barney visser, furniture row racing, martin truex jr, news analysis, sponsorship It’s yet another punch in the gut for those hoping NASCAR’s slide will end soon. ![]() But it’s also newsworthy that yet another major sponsor is departing from NASCAR after spending a couple hundred million dollars in the sport over seven seasons at the Cup level. Truex is a big-name driver losing a big-name sponsor, for one. News value (scale of 1-10): Seven, for a combination of reasons. That’s a discouraging sign, especially since Monster won’t be the Cup Series title sponsor for much longer and thus would have freed up 5-hour to go wherever it wanted. And yet, for whatever reason, 5-hour decided it was time to spend its marketing dollars somewhere other than NASCAR. Truex is coming off a championship season and has been one of the “Big Three” drivers with four wins already this year. What it means: Even winning at a frequent rate doesn’t ensure continued sponsorship anymore. Prior to that, 5-hour was linked with Clint Bowyer during his time at Michael Waltrip Racing and HScott Motorsports (2012-16). 78 this year after being the full-season sponsor on Erik Jones’ No. ![]() at Furniture Row Racing, announced it would be leaving the team - and the sport - at the end of this season in what it termed a “business decision.” 5-hour joined Truex’s No. What happened: 5-hour Energy, one of the main sponsors for Martin Truex Jr. ![]()
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